Best Practices for SMS

PROTECT YOUR Number From Being Banned by Carriers For Risky Words And Phrases

Use these carrier-safe alternatives to keep your Molto campaigns compliant with A2P regulations—especially if your business has been flagged as higher risk.

YOUR #1 Best Option -

When asked about payments, financing etc., take the conversation to a different channel:

"Great question! Carriers are picky about us texting financial details. Can I send specifics to your email, or can I give you a quick 30-second call?"

Instead of This — Say This

Carriers actively block messages containing certain financing and credit-related phrases. Use this side-by-side guide to rewrite risky copy into compliant, high-converting alternatives.

Left: Risky wording that can trigger blocks. Right: Safer alternatives that keep intent but reduce carrier risk.

Risky Phrases
Avoid Sending As-Is

  • "You're pre-approved for $3,000 today!"

  • "No credit needed. Everyone gets approved."

  • "Instant financing available — apply now."

  • "Guaranteed approval regardless of credit history."

  • "Bad credit? No problem. 100% approval."

Patterns to avoid: "pre-approved", "no credit", "guaranteed approval", and aggressive financing language that sounds like lending guarantees.

Safer Alternatives
Send This Instead

  • "We have you set up for the $3000 deal"

  • "We have programs that consider more than just your score. Can I email you a link?"

  • "Payment options may be available. Review details securely here:"

  • "Based on your info, you could be eligible. View terms before you decide:"

  • "See if you qualify in minutes with no impact to your credit score:"

Focus on eligibility, options, and reviewing terms instead of promises of approval or guaranteed financing.

Additional High-Risk Terms to Rephrase

Generally risky: "pre-approval", "no credit check", "instant approval", "guaranteed", "financing available", "everyone approved".

Safer framing: "may qualify", "eligibility", "options available", "see if you qualify", "review offer details", "based on your information".

Watch the Molto SMS Compliance Walkthrough

In this short Loom, we show exactly how to structure campaigns inside Molto, spot risky phrases, and keep your sending reputation healthy.